Why healthcare campaigns get rejected
Meta and Google both apply special policies to health advertising: restrictions on personal-attribute targeting, claims that imply diagnosis, before/after imagery, and sensitive-condition remarketing. Most rejected campaigns we inherit were not malicious — they were written by generalist marketers who treated a dental clinic like an e-commerce store.
The compliant growth stack
Sustainable patient acquisition rests on three layers. First, local SEO and a fast, structured website — because 'near me' searches remain the highest-intent channel in healthcare. Second, education-led paid campaigns that promote services and information rather than conditions and outcomes. Third, reputation infrastructure: reviews, doctor profiles, and answer-engine visibility, since patients increasingly ask AI assistants which clinic to choose.
Measurement that respects privacy
Healthcare analytics must avoid leaking sensitive data into ad platforms. We implement consent-aware tracking, server-side conversion APIs with filtered events, and call tracking that records volume without recording content. You can prove ROI without compromising patient privacy — it just requires deliberate architecture.